Subdomains are effectively the same as domains however with another dot, as an example should your domain was plasticsurgery.com, a subdomain could be my.plasticsurgery.com or your.plasticsurgery.com. They can lengthen your domain name significantly, and make it more challenging to remember, but the good thing is with a lot of the lower-cost hosting services you could have as many as you want!
But do you need them? Could using endless subdomains beneficially affect the rankings of your own main domain? Subdomains really came about to help large websites organize themselves. If you look closely at a huge site, you might find a subdomain prefix. The reason being when building 1000s of pages, subdirectory names will get too long or simply start looking very similar that it must be hard to differentiate between them easily.
You have as numerous subdomains of the original website name as you want, but that doesn’t mean you are able to replicate your main site across hundreds of subdomains, it will not boost your main site’s ranking or spot in the SERPs (Search Results Pages), actually search engines like google will see the duplicate content and probably penalize you for all the replicated subdomains you might have created.
If you intend to build out an enormous website, subdomains are a very useful organizational tool if you can plan the dwelling of your site well. For instance you might have: marketing.yourdomain.com, sales.yourdomain.com, customerservice.yourdomain.com, but for the majority of ordinary online marketers this can be completely unnecessary.
For any large corporation this delineation of departments may be very useful when numerous employees are adding articles and information to some site – there exists always an opportunity which a subdirectory should be used by two entirely separate departments and result in a problem. As an example you might have: sales.mydomain.com/how-to-license-your-product and customerservice.yourdomain.com/how-to-license-your-product – two entirely different articles authored by two separate departments.
Should you be starting a web site for any rapidly growing company, then then chances are you have previously planned the hierarchy of the domain using a professional company building your website.
The guidelines of SEO (Search Engine Optimization) still apply equally to domains and subdomains. The search engines will treat each as being a separate entity, in case your main site includes a high PR, it does not always mean that your particular subdomains will have a similar page rank, although you can link the key domain towards the subdomains manually and the other way round, you will not be penalized for your.
A while ago web developers saw a loophole within the search engine ranking system and they would deceive the search engines into convinced that a web site was larger than it genuinely was by making use of duplicate or only slightly different content and also the same keywords within subdomains. The lid was put on that practice a long time ago for obvious reasons. Many sites were ixlazr top ranking for keywords however they were without substance to back up that ranking.
For those who have a large niche that will be covering many subjects, let’s say motorcycles, and you also wanted to possess a separate subdomain for every make of motorcycle – it could be a smart idea to use subdomains for each and every brand, as opposed to purchasing a large number of different website names for every kind of motorcycle. It will save you money and you won’t will need to go through the laborious procedure for choosing a good domain for each and every category. You can also link internally to relevant information, which makes it much easier for a visitor, and it’s beneficial to you because that visitor is staying on the site.
So the use of subdomains really comes down to what size you desire your website to get, and how many topics it can cover.