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Every AdWords advertiser is usually trying to find a way to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging more and more per click is because their AdWords campaigns have some big problems and these big troubles are resulting in penalties from Google. That’s right; you’re being punished by Google. Here are the primary reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you must understand that Google is completely obsessive about “Relevancy”. In PPC management Relevancy is the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search results to their users. Just what exactly does Google look out for in your AdWords campaigns? Google looks to see if your ad as well as your site are 100% relevant to the keyword which was searched on. Google wants to view the keyword appearing within your ad a couple times and appearing repeatedly throughout your landing page. This way Google know that it’s providing the searcher with relevant results. In case your campaign is not really set up like this then this is just why your bid costs are going up everyday. Google has deemed your campaign with “% Relevancy”.

You Need To Help Make Your Campaigns Have Relevancy

You may ask, “Well how how is it possible to me to create a particular ad for every keyword making my landing page relevant to my entire keyword list?” That’s where the skill of professional PPC management is available in. You MUST create your ads and your landing page be relevant to the keyword searched on. This is actually the key to getting lower click costs! Should you don’t have the time or perhaps the know how you can make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to some professional.

You Need To Organize Your Campaigns Correctly

Google majorly frowns upon campaigns who have all their keyword lists stuffed into just one or two adgroups. Google expects each of the keywords to get sorted and organized into very closely knit adgroups with all of the keywords in an adgroup being relevant to each other. Google hates campaigns which have a lot of keywords inside the same adgroup and absolutely detests when the keywords have little to do with each other. In PPC management I’ve found which i get significantly better results should i take my clients keywords and put each keyword into an adgroup by itself. Organizing your

campaign correctly is a large element of getting great click costs in the search engines.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can have a dramatic impact on click costs. If you believe regarding how Google determines ad cost you’ll commence to realize how important Split testing is actually. Split testing helps you find which ads are higher performing and obviously the greater performing ads obtain the most clicks. If your ad is 1) Perfectly Relevant and 2) Includes a great Click-Through-Rate because of this your ad could have an increased Quality Score. Quality score helps determine your ad rank and your cost per click.

I know it sound very confusing, but Split Testing together with the techniques I stated earlier is very powerful. If you don’t understand all of these approaches to lessen your click costs, then it’s ijswdu you select whether you’re likely to figure out how to apply all of these strategies yourself or whether you’re going to let a PPC Expert do each of the heavy lifting to suit your needs. AdWords is really a complicated game however, if managed correctly can be considered a very profitable source of income and leads for your business.