Nearing the end of 2016, Google started letting webmasters know about impending changes to their online search engine ranking system that would have effect on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this article, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings in the Google Search Engine.
The first item on their own list is being sure that your site includes a published SSL certificate in place. Now, as far as Internet search rankings go, you will begin to be penalized should you not have an SSL certificate in place on your own site.
One of the first moves in this connection already now set up, is the fact unless you come with an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer be aware that the web page is not secured. Clicking on the exclamation mark raises the details in the security infraction. This new item has become already in position on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates are certainly not an important expense nowadays and you also can get them put in place for as little as about $26 per year should you be not running an e-commerce site and approximately $70 or so if you are. Google is very thinking about customers being protected since they go to websites directed by Google and they would like to make certain that customer data entered on these sites is encrypted and a person’s information is kept safe. In this connection, they will therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in position. So, if being found by Google organically is very important to you, it is a step you need to take with your site.
Next on their own agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be listening to their complaints. Google has found that popup adds often can cover an entire screen on the mobile phone and can even be hard to remove. Thus as Googlebot crawls your webpages as well as in particular, your mobile webpages, be aware that they will be looking on popup adds with disfavor as well as your page will likely be penalized if popup adds are found.
Google’s move here is because they are planning to deliver quality content for their search and “AdWords” customers for their advertisers. These are on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an increase sell something. Advertising on the web will commence to change because of this new internet search engine ranking requirement so if you are planning to be found and you currently run popups on your pages, you will end up wanting to start performing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for it as opposed to penalizing you.
The following change needed for 2017 will see many people scrambling to improve their internet site design architectures. Nearly half of Access to the internet nowadays is performed by mobile devices including tablets.
In a recent study done by a Google subsidiary company, it was found the average load time for any webpage over a mobile device is still sitting at about 19 seconds to load. This same study suggests that mobile phone users on the other hand only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are certainly not getting loaded.
So things are changing. Google presently has setup a totally separate online search engine “page indexing” database inside their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and when your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google is likely to make note from it along with your page will not be arriving within their search engine rankings for users until you can get this fixed.
With over 50% of all the website interactions now originating from mobile, this has the potential for cutting your total visitors by almost half once your pages happen to be flagged by Googlebot for being slow loading – not too mobile was helping you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.
Actually, many WordPress theme providers are actually scrambling to construct and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however as to whether they sfherw get down towards the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which can be consistently this fast, will virtually require the construction of “natively coded, responsive” webpages that do not use widgets of the sort. And even enough time take to convert the content of an existing fat page into a fast loading, content filled mobile page will take time that may still keep the page out from the fast loading category.
To sum up, the Internet search engine today wants professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To be successful using a website organically in the future consequently, will need for most online entrepreneurs, a need to rebuild existing websites.