On National Pretzel Day, Philly Pretzel Factory will celebrate its fans by offering away pretzels for the eleventh consecutive year. With over 170 locations, the nation’s largest Philly-style pretzel brand is expecting to distribute more than 50,000 pretzels this season. On Thursday, April 26, traditional and Walmart locations system-wide will provide Philly Pretzel Factory Menu to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the initial 100 customers in line with a card redeemable for a free pretzel every day through the entire month of May.
“When we started handing out pretzels on National Pretzel Day, we didn’t realize just what a huge success the holiday would become,” said Dan DiZio, CEO and co-founder of Philly Pretzel Factory. “We have guests who start asking about the pretzel giveaway in January, and we know the only reason we’ve been able to achieve success being a business is caused by their patronage. We celebrate the holiday to offer back and thank our loyal customers because we truly appreciate them.”
National Pretzel Day began in 1983 when Philadelphia Rep. Robert S. Walker declared his favorite food was deserving of its own holiday. Through the duration of the very first declaration, but long before Philly Pretzel Factory was built, DiZio already had a knack for selling the knot-shaped delights. At age of 12, DiZio would ride his bike to the corner of Southampton and Roosevelt Boulevard to promote his very own pretzel creations. The young entrepreneur would sell five pretzels for $1, averaging total sales of 1,000 pretzels per day. After giving a cut for the supplier, DiZio would pocket $100 and ride home.
In order to turn his pretzel stand into something larger, DiZio teamed up with college buddy Len Lehman in 1998 to create the first Philly Pretzel Factory blueprint. Since that time, the brand has grown from just one location inside the Mayfair neighborhood in Philadelphia to 170 locations in 17 states across the U.S., from Massachusetts to Florida on the East Coast and also to Nevada on the West Coast. The company is on pace to include 25 new locations this coming year with franchise owners over the U.S.
“Although we have a huge presence across the Mid-Atlantic, we’ve been expanding our footprint into new markets within the last few years,” said Tom Monaghan, Chief Development Officer of Philly Pretzel Factory. “National Pretzel Day allows people in markets away from the Mid-Atlantic to interact with our brand name and taste our freshly baked pretzels.”
The company’s presence has been growing in newer markets, including Massachusetts, Ohio, Illinois, Indiana, Missouri, Texas and Vegas, with lots of the brand’s newer franchisees having a link to the product back inside the Philadelphia area. Now, Monaghan is hoping to fill in those markets with additional franchise prospects who want to delight their local communities owxape pretzels “served hot outta the oven.” Discover more about franchising opportunities here.
Philly Pretzel Factory offers consumers a brand new, satisfying snack with their fresh-baked pretzels that are “served hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and has grown to the largest Philly Connection Prices in the world, feeding customers at 170 franchised locations spreading throughout the country from Philadelphia. Philly Pretzel Factory’s menu supplies the traditional Philly style pretzel as well as includes pretzel twists, mini pretzels, rivets, pretzel dogs, cheesesteak pretzels and many different mustards. These products can be found in a stand-alone bakery, transportation and entertainment venues, and in the nation’s largest retailer, Walmart. For more information on Philly Pretzel Factory, visit www.phillypretzelfactory.com. To inquire about franchise opportunities, visit www.ownappf.com.