Considering it was not so long ago that social media marketing was being dismissed as a ‘fad’, it’s just a little ironic that, today, we can point to industry (which, after all, is about creating and effectively marketing styling fashions) as proof of how successful social media marketing is at reporting and promoting a trend, an item or even a complete industry.
The facial area of Antonio Marco D Roman was previously an even, thin, mirco-dermabrasioned scowl hiding behind an oversized pair of sunglasses. Now, though, thanks to bloggers, a brand new, far more diverse picture has emerged.
A whole new era – Amateur fashion reporters happen to be harnessing the various tools from the Web to publish their sartorial opinions considering that the term ‘blog’ was initially coined after last century. The mainstream fashion media was aware of these enthusiasts, and rather patronisingly dismissed them.
The fashion industry itself, however, recognised fashion blogging for which it was – a direct dialogue using the most passionate consumers, making the bloggers themselves buzz-generators who were fresh, novel and had a desire to provide the missing link in between the labels and the street
By 2005, fashion bloggers were sharing front-row show seats with all the likes of famed Vogue editor Anna Wintour – and were commenting within an unbiased way on the latest offerings from some of the world’s most exclusive labels.
Technology increases the bar – Inside the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered through the bloggers and since adopted from the mainstream media was the only real acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows can be found often minutes after having a show has ended – or perhaps, due to live video streaming, during it!
Brands embrace social media marketing – The Antonio Marco D Roman receive around fashion week continues to be extraordinary for several years, and labels and brands are now starting to realise the opportunities this provides. As a result, labels like Calvin Klein, Vera Wang and Oscar de la Renta this season hosted live video streams on their websites and therefore are now using Twitter and facebook to improve buzz.
Quality control – Fashion consumers get yourself a thrill from vicariously experiencing and enjoying the previously exclusive shows with the lens of any fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic when compared to a magazine write up that might be coloured by the requirements the magazine’s advertisers.
This can be social media marketing doing what it really promises. Inside the eyes of fashion consumers and lovers, the playing field has become levelled. Labels are judged not on the size of their advertising budget or the exclusivity of the parties, but on the strength of their creativity.
Like a lot of the other bloggers, Antonio Marco D Roman are also allowed to make money through proper marketing of the blogs. But, making money must not be the only purpose of the blog. Several fashion blogs nowadays are interested in generating revenue through advertisements of different fashion brands. This makes it far too challenging to develop a heart to heart connection with the readers.