So, you’ve got an idea and you’re ready to try to communicate. To begin with, decide if your invention details could be communicated or otherwise not. Ask your patent attorney if it is ok. If you have, then you need how to patent your idea. Exactly what is a press release? In a nutshell, it’s a brief, to-the-point news story that seeks to demonstrate the newsworthiness of a person, product or event. Press releases are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick up the story.
The sad fact is editors are bombarded with press announcements. In order to keep yours from the trash bin, below are a few simple tips: Don’t write an ad. Editors are notoriously picky folks. The last thing they want to examine is actually a screaming advertisement masquerading as being a press release (think along the lines of: “NOTHING ELSE LIKE IT ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This makes them very uninterested in publishing an advert for your product free of charge!
Arrive at the point. Focus on the newsworthy part of your invention. Describe the way your invention solves a problem. And attempt to think beyond simply: “It saves time and expense.” Be specific…This idea will prevent you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw an enormous number of invention accolades too.
I could remember, as I’m sure a lot of you are able to, when “bigger is better” was symbolic of cars and personal transportation. Today, when there is this type of huge focus on green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re prone to see a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the buzz since they included several “green” transportation alternatives on their annual Best Inventions of the season list. Here are two to keep an eye out for inside the future years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t must be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives out in 2008. The Metropolis Car from MIT’s Media Lab is actually a two-seater, InventHelp Intromark that can be looked at from a designated location, then returned (such as a cart) to the other station within the city. Due in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
Using the way things are going, expect more big changes in the way we communicate and how we receive around. Be sure to check out our next InventHelp blog, where we’ll explore more transportation innovations, such as a new method to fly in fashion!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to send it for the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are generally searching for news about products already on the market, you may miss your audience altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So rather than Sports Illustrated to your invention, why not try a trade publication like American Sport Fishing? This is when business information about new inventions might be acquired by an editor.
Check out a pro. Publicity is a time-consuming marketing activity, which is why publicity releases are contained in InventHelp Stories to industry services. If you’re not a client, you may want to consider employing a publicity firm that will handle the writing and distribution of releases to suit your needs. A lot of companies charge through the word for such services so make sure you inquire about pricing up front.